Armenia boasts a rich musical heritage that has been carried forward and reimagined by a new generation of artists. Among the many talented groups, three bands stand out for their unique approaches: Reincarnation Band, Kayt Band, and Ethno Colors Band. Each has carved a distinct identity by blending Armenian traditions with contemporary styles and global influences. Here’s a closer look at these exceptional bands.
Founded by the charismatic Roland Gasparyan, Reincarnation Band has been a trailblazer in the Armenian music scene since 2006. Known for their experimental approach, the band’s sound is an extraordinary fusion of reggae, ska, and Armenian musical traditions, creating a genre-defying mix that resonates with audiences of all ages.
In 2007, they released their debut album, From Janfida to Jamaica 60 km, introducing a fresh blend of reggae and ska to Armenian music. The accompanying music video for their hit song “Jan Rastaman” became an instant classic. Over the years, the band has achieved international acclaim, performing in countries such as Serbia, Poland, France, and the USA.
Their 2010 album Mi Gdal Ser (“A Spoon of Love”) further cemented their reputation, with the title track becoming a hit. Reincarnation’s music is known not only for its infectious rhythms but also for its ability to uplift and energize listeners. Gasparyan’s commitment to innovation is evident in his decision to continually change band members, fostering creativity and collaboration with diverse musicians.
The band’s impact extends beyond music. Roland Gasparyan’s charity work supports orphans, and in 2015, he opened “The House of Reincarnation” Club, a hub for live performances. He also launched a pioneering mobile application, making Reincarnation Band the first Armenian group to connect with fans through a dedicated app.
Kayt Band, established in 2017, is on a mission to bring Armenia’s rich folk legacy to contemporary audiences. Specializing in folk-fusion, the band combines traditional Armenian melodies with modern musical elements. Their performances often feature a blend of traditional instruments—like duduk, kanun, and dhol—alongside international ones, creating a vibrant soundscape.
Kayt’s repertoire includes wedding songs, exile laments, and lyrical ballads, many of which were preserved through oral traditions and documented in the 19th and 20th centuries. By breathing new life into these melodies, the band not only keeps them relevant but also introduces them to a global audience.
Beyond their performances, Kayt Band actively collaborates with other artists, fostering a deeper appreciation for Armenian folk music. Their innovative approach ensures that these timeless melodies continue to resonate in the modern world, bridging the gap between past and present.
Founded in 2007 by pianist Arthur Harutyunyan, Ethno Colors Band is dedicated to rediscovering and reinterpreting Armenia’s ethnic music. Initially known as "Colors of Music," the group was renamed in 2021 to better reflect their focus on Armenian ethnomusicology.
Ethno Colors takes inspiration from a variety of sources, including the works of Komitas and traditional songs from regions like Hamshen, Sasun, and Van. Their mission is to rescue these musical treasures from obscurity—whether buried in libraries or villages—and present them with a modern twist. By incorporating new instruments and arrangements, the band breathes new life into these age-old melodies.
The result is a powerful and emotive sound that honors the past while embracing the future. Ethno Colors’ performances celebrate Armenia’s diverse musical heritage, showcasing its depth and beauty to audiences worldwide.
The innovative spirit of Reincarnation Band, Kayt Band, and Ethno Colors Band highlights the dynamic nature of Armenian music. These groups not only preserve and honor Armenia’s rich traditions but also reimagine them in ways that resonate with contemporary audiences. Through their creativity and dedication, they ensure that Armenia’s cultural legacy continues to inspire and delight people around the globe.