“Reincarnation” is an Armenian band founded by its irreplaceable soloist, Roland Gasparyan. Over the years, the group’s style and members have evolved due to Roland’s experimental approach. In 2007, the band released its first reggae-ska album, “From Janfida to Jamaica 60 km,” and the hit song “Jan Rastaman.” Their music blends Armenian and African influences, attracting audiences aged 15-35. In 2009, they gained fame with the soundtrack for the film “Taxi Eli Lav a.” In 2010, their album “Mi Gdal Ser” became a hit. The band has performed in Armenia and internationally, including the USA, France, and Poland. Roland is also involved in charity work for orphans and founded “The House of Reincarnation” club in 2015. That same year, the band launched Armenia’s first mobile app, providing fans with access to their music, videos, and live streams.